Pitch Clarity: Turn Complex Ideas into a Clear Message Registration closes: 14-09-2026 18.30

The European-Ukrainian Hub invites Ukrainians in Denmark to a practical workshop for aspiring and active entrepreneurs. This workshop is part of a 3-workshop series on business communication for aspiring and active entrepreneurs in Denmark.

How to turn complex business ideas into a clear message that clients, partners, and investors can quickly understand. This workshop is designed for entrepreneurs who want to explain their business more clearly, present their value with confidence, and build stronger foundations for pitches, sales conversations, and networking.

Date: 14 September 2026 

Time: 17:30-20:00

Format: Online Live Interactive Workshop & Group Work

Language: English

Technical requirements for participants: This is an interactive workshop, not a lecture. Participants are expected to actively take part in live exercises, group work, and discussion throughout the session. Please join from a laptop or computer rather than a smartphone, and make sure you have a working camera and microphone, a stable internet connection, and a quiet space where you can participate without interruptions.

 Many entrepreneurs know their business inside out — but when they need to explain what they do, what problem they solve, or why their offer matters, the message often becomes too long, too complex, or too unclear. Instead of a strong business pitch, they end up overwhelming the audience with details and losing the main point. This workshop is designed to help potential and active entrepreneurs turn complex business ideas into a clear, focused, and convincing message. 

 In this workshop, participants will learn how to identify the fewest most important things they need to say about their business before creating slides, writing a script, or preparing for a meeting. The session introduces a practical method for reducing a business idea, service, or pitch to a small number of essential points and keywords. This helps entrepreneurs communicate more clearly in investor conversations, client meetings, networking situations, partnership discussions, and public presentations. 

 This is a practical workshop built around one simple principle: if your core message is not clear, your pitch, presentation, and sales conversation will not be clear either. Participants will leave with a repeatable framework they can use whenever they need to present their business with more clarity, confidence, and focus. 

What you will learn:

• Why entrepreneurs often say too much when explaining their business;
• How to identify the 3 to 5 core ideas behind your business message;
• How to reduce a complex product, service, or business model to essential words and facts;
• How to test whether your message is clear before building slides or writing a script;
• How to create a stronger foundation for business pitches, sales conversations, and introductions.

This workshop is relevant for:

• Aspiring entrepreneurs developing a business idea;
• Startup founders preparing to present their business;
• SME business owners who need to communicate their value more clearly;
• Anyone who needs to pitch, present, or explain a business offer in a clear and persuasive way.

Speaker:

 David Trayford is an experienced startup coach, mentor, and communications trainer with over a decade of experience helping founders, students, and professionals sharpen their ideas and improve the way they present them.

 He is the founder of Wow Media, works in Innovation Communication and Strategy at Óbuda University Innovation Office, and is a communications trainer at Start Global Education.

 He has coached and mentored participants across accelerator and innovation programmes throughout Europe, including EIT Digital’s Cyber Security and Fintech tracks, GE Healthcare’s HealthVenture Labs, the Iberian Nanotech Institute, OTP Bank’s Budapest accelerator, Singularity University’s Global Impact Competition, and Seedcamp across London, Zagreb, Budapest, and Lisbon.

 As a speaker and speaker trainer, he has hosted Tech4Good at the Summit of Minds in Chamonix, delivered a keynote on 21st-century leadership at the Armenia Summit of Minds, and spent three years as main host and live interviewer for Brain Bar Budapest. He has also coached speakers for TEDx Braga and TEDx Krakow, and led communications training for organisations including the World Bank, WWF, and Finastra.